2024: The year where sports met AI met fitness
Subscribe to enjoy similar stories. This was the year of elections with about 80 countries going to the polls. This was also the year when live music hit a new high with Taylor Swift’s Era tour and Diljit Dosanjh’s Dil-Luminati Tour setting new records.
It was also the year of the Olympics and the cricket T-20 World Cup, which proved a big hit in the United States of America — a territory where the sport is still growing in popularity. This was also the year of significant developments in that sweet spot where health, fitness, science and sports intersect. It is a multi-billion dollar global market that spans nutrition science, lifestyle and everything in between and is poised to grow at a healthy pace.
As this year slips into history, Lounge lists the best and most significant developments and trends in fitness this year. The most significant development this year was semaglutide-based injectable weight loss drugs such as Ozempic and Wegovy. This new generation of drugs are very effective and have been a game-changer in treating the twin health crises of obesity and diabetes.
In fact, they are so effective at helping people drop weight that there is a thriving black market, even in India where these drugs haven’t been approved yet. Early research has shown that these drugs also have other benefits such as improving heart health and longevity. Celebrities are openly using it and influencers are even sharing micro-dosing strategies.
All this despite their undesirable side effects such as constipation, nausea, stomach pain and dizziness. With the entire Indian cricket team sporting one, it was just a matter of time before the rest of the country followed suit. WHOOP is the most advanced health tracker available today, but
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