6 career paths to pursue after a degree in marketing

economictimes.indiatimes.com:

Interesting, right? So, now if you are wondering what types of roles are available, here is a quick glimpse into it:

Social Media Manager:

Social media has become the key to driving growth. You can leverage your marketing degree to become a social media manager. This role expects you to manage the brand’s presence on all its social media platforms by creating engaging posts, developing creative strategies to boost traction, responding to consumer queries, and analysing new trends. To grow in this role, you require a strong knowledge of social media and various software tools, analytical skills, content creation abilities and a creative mindset. With time, you can grow into positions like social media manager, strategist, and digital marketing manager.

SEO Specialist:

Another position that is in high demand for marketing degree graduates is SEO specialist. The job entails using SEO tools and techniques to optimise the website content of a brand, increase its visibility, offer impeccable user experience, and improve its search rankings. To achieve this, you will have to perform keyword research in order to incorporate the trending keywords in every form of content, analyse the traffic of the site, and build the SEO strategies accordingly. Along with full-time positions, there is a significant demand for freelance SEO experts as well, as many companies hire such freelancers to achieve their short-term goals.

• Marketing

  Performance Marketing for eCommerce Brands

  By — Zafer Mukeri, Founder- Inara Marketers

• Leadershi