93 per cent of Gen Alpha, Gen Z shape family travel plans in India, says report
Family travel in India is increasingly guided by the preferences of Gen Alpha and Gen Z, revealed a new survey that found an overwhelming 93 per cent of young travellers are now actively contributing to their family's vacation planning. The findings, part of «Small Voices, Big Choices: Hilton 2025 Trends Report», suggest a significant shift in family travel planning with India's youngest generation taking the charge and shaping the future of the travel industry.
«A striking 93 per cent of Generation Alpha and Generation Z in India actively shape family travel plans, now positioning them as key decision-makers in the travel process,» reads the report, adding that 76 per cent of Indian parents (compared to 70 per cent globally) choose vacation destinations based on their children's interests.
Generation Alpha, aged 14 and younger, accounts for a quarter of India's population, while Generation Z, born between 1997 and 2012, represents 30 per cent.
While these young travellers' input is strong in picking activities and destinations, as per the survey, the logistical decisions — including transportation (44 per cent), dining (40 per cent), accommodation (32 per cent), budgeting (28 per cent), and trip duration (26 per cent) — are still primarily managed by parents.
The report also sheds light on the youth of India being avid travellers, with young travellers averaging two to three trips annually, and as many as 94 per cent of them travelling at least once.
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