A career in social media looks promising: Here are the in-demand roles and skills
social media in our lives has seen a massive transformation. From facilitating casual interactions to becoming sources of instant news, entertainment, product discovery and promotion, social media performs many roles today. Plus, with more and more companies switching to the social space to generate awareness about their products and services, social media is brimming with opportunities and seeking fresh talent.
In-demand roles and courses to land them
While elaborating on the social media roles that are in demand for early-career professionals, Yash Chandiramani, Founder and Strategist, Admatazz, says the role of social media manager is particularly seeing a high demand for freshers as content strategy needs to be done by people who use it and understand it the most.
Apart from that, user experience or UX, though highly underrated in India, is starting to grow. Often confused with UI or web design, user experience is a great career choice. Pursuing a PG course at IIDE or the UX course at HFI is something undergrads should consider, he says. Jai Hind College (Mumbai) has started a full-time graduation in digital strategy, he adds.
According to Sunitha Natrajan, Director of Digital Strategy, Social Panga, roles such as social media manager, head of brands or director of brand solutions are witnessing a surge in demand. To excel in these roles, she says, a strong foundation in social media fundamentals along with strategic thinking from a brand point of view, team management and business acumen are essential.
