A decade of Triumph: TVS Motor Company and BMW Motorrad celebrates 10 years of strategic partnership
Started in 2013, TVS Motor Company and BMW Motorrad have commemorated a decade of their robust and strategic partnership within the realm of two-wheelers. Spanning over product development, design, technology, knowledge sharing, and developing common platforms for both their global customers, the strategic partnership between the two companies have achieved a series of milestones globally, said the company in a statement.
Initiated in April 2013, the long-term strategic partnership between TVS Motor Company and BMW Motorrad was aimed at producing sub-500cc motorcycles for the worldwide market. This synergy has yielded the creation of four distinct offerings under the 310cc platform: the BMW G 310 R, BMW 310 GS, BMW G310 RR, and TVS Motor Company's flagship motorcycle, the TVS Apache RR 310.
With a customer base of over 140,000 individuals, the motorcycles crafted through this partnership have garnered significant acceptance across prominent markets such as the European Union, United States, Latin America, Japan, China, and India. Notably, TVS Motor's manufacturing facility in Hosur plays a pivotal role by contributing approximately 10% of BMW Motorrad's global production volume.
The BMW Motorrad models, including the BMW G 310 R, BMW 310 GS, and BMW G310 RR, are now accessible in over 100 countries worldwide. As a testament to this prolonged partnership, TVS Motor Company's role encompasses the design and advancement of forthcoming BMW Motorrad products, along with the commitment to upholding world-class quality standards, efficient supply chain management, and effective industrialization.
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