Winterflood Business Services and Aviva extend 12-year partnership with buy-and-sell service
WBS and Aviva first collaborated in 2011 on the advised elements of the Aviva platforms, with WBS providing trading and custody services for exchange traded assets.
WBS and Aviva first collaborated in 2011 on the advised elements of the Aviva platforms, with WBS providing trading and custody services for exchange-traded assets.
Now the pair have built on its 12-year partnership to allow the asset managers customers to invest directly into UK publicly listed stocks and ETFs via their Aviva Stocks and Shares ISAs.
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The platform charges are capped at £45 for ISA customers, and a £120 cap for SIPP clients. Trading fees for buying or selling shares and other exchange-traded instruments (ETIs) have been set at £7.50 per transaction.
The fee structure was a key consideration of the venture, with both firms stating it had a «commitment to deliver exceptional value to its customers».
Sarah Layden, director of Aviva's direct to consumer wealth business, said: «We heard loud and clear from our customers that they wanted a wider range of investment options, and we are delighted to have delivered this alongside Winterflood Business Services.»
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She said the new feature, combined with the existing marketplace AvivaSave and the funds offered through Aviva Investors, now offers «another way for customers to grow their wealth with Aviva».
Steve Croucher, commercial officer at WBS, added: «Aviva has been clear in how they want to extend their offering to their clients, and we were very pleased to have been chosen to deliver this for them.»
«Choice and personalisation are important in selecting an investment approach, and
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