AdCounty Media’s Kumar Saurav takes charge as chief strategic officer

financialexpress.com:

Kumar Saurav will be spearheading the strategic division of the company as the chief strategic officer (CSO). Kumar joined AdCounty Media in 2018 as the global mobile business head with a vision to propel the company to worldwide recognition and nurture a culture that fosters excellence.

Under his guidance, the mobile vertical of AdCounty Media attained hypergrowth through the formulation and implementation of high-impact personalised campaigns for brands bearing in mind their KPIs and future objectives. He has scaled organisational growth with his result-oriented winning marketing strategies and proficiency in creating and implementing streamlined processes within the organisation thereby boosting productivity. With an omni-channel technological approach, he drove the formation of holistic mobile marketing strategies ranging from premium PMP deals to open exchange, that catered to the unique requirements of different advertisers.

Kumar stands at the forefront of AdCounty’s mobile realm and oversees a myriad of activities ranging from identifying the right target audience for a brand, the creation and optimization of campaigns to increasing the user pool, attaining KPIs and eventually boosting the ROI.

“Kumar has played a pivotal role in the broadening of AdCounty Media’s presence across international markets, including Indonesia, Russia, and LATAM. His astute acumen in formulating and implementing procedural frameworks and strategic initiatives has remarkably facilitated the expeditious global expansion of AdCounty over the past quinquennial. His innate flair for devising intricate processes and discerning strategies has empowered AdCounty to proliferate rapidly,” Abbhinav R Jain, co-founder and chief operating officer