After ‘Poo’ Goibibo brings back ‘Geet’ with brand ambassador Kareena Kapoor Khan in new campaign

financialexpress.com:

Goibibo, a popular travel platform, has launched a new campaign featuring ambassador Kareena Kapoor Khan, also known as Bebo. This film is part of the brand’s ‘Hotels Aise on Goibibo, Full Marks by Bebo’ campaign, where Kareena Kapoor Khan brings her signature charm and humour to the iconic character ‘Geet’ from the movie Jab We Met.

The #Goibebo campaign integrates cues from the actor’s most memorable roles and her name into the brand proposition seamlessly, aiming to make the Goibibo travel experience both personal and relatable. The latest film recreates the iconic “Hotel Decent” scene from Jab We Met to highlight the ease of discovering great hotels at amazing locations through Goibibo.

“As we have said before, the partnership between Bebo and Goibibo was always meant to be. This combination epitomises Goibibo’s strategic approach to engage with the youth through creative and entertaining content, aiming to establish a brand voice that everyone will sit up and take notice of. Who better to help push this goal forward than the perennially beloved Geet! Whether it’s Poo with her flamboyance and sophistication in our previous film, or Geet with her spontaneous appeal, Goibibo assures travelers of Bebo’s’ seal of approval, promising a delightful and hassle-free travel experience for all types of travellers,” Raj Rishi Singh, chief marketing officer, Goibibo said.

“This was so much fun to do… it actually looks like a scene from the film! Which is why I was happy to be inspired by one of my characters for this as the context was a natural fit with the brand’s concept and proposition. Working on this campaign overall has been super fun and special, especially since I share my name with it. So, remember to always #Goibebo