rural demand recovery, premiumisation and return of value growth, according to industry executives.
Value growth will largely come from an increase in product prices, they said, as companies pass on the increase in prices of raw materials such as palm oil, crude oil, bulk tea, wheat flour and sugar of up to 30%.
The mix of volume and value growth is likely to push most category growth rates to around mid-teens in the next two quarters up from the single-digit growth seen in recent quarters, they said.
Hindustan Unilever Limited (HUL) chief executive officer Rohit Jawa said the FMCG market has always grown roughly half through price increases and half through higher volume. He said till now, the price was negative to zero, but that’s improving, accounting for a few percentage points of growth that was missing in the market. FMCG companies had slashed prices in 2023-24 as input prices moderated.
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