'AI not understanding the art form it replicates, a key concern for regulators'
Changing Narratives: Can AI Boost Topline?", experts dissected the evolving role of AI and generative AI within various sectors, addressing the hurdles that need to be overcome before organizations can fully integrate this technology into their offerings and services. Chinchlikar explained how someone creating a fictional character using AI cannot be sued for intellectual property (IP) infringement because of the ownership ambiguity of the said creation.
“This is one reason why you are not going to be able to use generative AI (GenAI) to create monetizable, merchandisable IP. On the other hand, if it is just a standard, casual footage that you want in the background, you will end up using Gen AI a lot even if it is in a commercial," he said.
He also remarked on the longstanding presence of AI within the media and entertainment industry, drawing parallels to traditional technologies like green screens. According to Chinchlikar, the application of computer vision, machine learning, and other AI technologies is not a novel concept in the sector.
He further flagged the inflated hype surrounding GenAI, which he feels is at its absolute peak. He added that it would come down eventually because GenAI was a “solution looking for a problem." Harshjit Sethi, managing director of venture capital firm Peak XV, emphasized the necessity of integrating AI thoughtfully into existing products.
He observed a widespread eagerness among companies to leverage AI as a key driver of the next technological revolution, with many seeking to incorporate it into their products in various capacities. “So, the question that I tend to ask companies is, are you building something that is uniquely possible today, that would not be possible without the
. Read more on livemint.com
