Air India Express rebranding may be a mix of old and new
Tata group is set to introduce a fresh brand identity for Air India Express by October, three people aware of the development said. “The font of Air India Express on the livery will be similar to that of the new ‘Air India Sans’ font. The tail pattern will have a variety of designs like the current Air India Express fleet.
The first plane with the new branding will be launched in October, when the airline gets its first new Boeing 737 Max aircraft," one of the three people, who is an airline official, said. Two options are under consideration for the aircraft showcasing the new appearance. One involves the Airbus A320neo, currently in the process of being transferred to AI Express.
Two is the possibility of unveiling the branding on the Boeing 737 Max slated for delivery in October. “The paint job for our initial Boeing 737 Max will be executed in India. Consequently, a decision will be made closer to the launch date regarding the inaugural aircraft," a second executive said.
As part of the government‘s strategic divestment programme, the Tatas acquired full ownership of both Air India and its subsidiary Air India Express in January 2022. Air India Express serves short and medium-haul routes, connecting small Indian towns to destinations in the Gulf and Southeast Asia. In November 2022, the Tata group announced the merger of AirAsia India and Air India Express.
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