click here trend has been breaking X for almost three days in a row as politicians, brands, sports teams and users across the world join the bandwagon.
From cheeky jokes to political party slogans, to marketing slugs, X users are nudging their creativity to add alternative text on click here images.
The Bhartiya Janata Party’s X handle posted “फिर एक बार मोदी सरकार” while cricketer Sachin Tendulkar pulled an April Fools’ Day prank by posting “Nothing to see here, Happy April Fools' Day!”
The ‘click here’ FOMO is so serious that people who don’t know what to post in acordance with the trend are just posting empty pictures. The frenzy, which started by FC Barcelona’s post on Saturday, has taken over timelines, with some users also expressing frustration over it by now.
Here’s an explainer on what is behind the trend.
What are ‘click here’ images?
It is a blank white rectangle with a black arrow pointing towards the bottom-left corner prompting users to click on the image. When any user clicks on the post, it displays a small read-only box which is known as the ALT text.
X, formerly known as Twitter, launched the text-to-speech feature back in 2016 to help visually impaired or persons with low vision to