Amazon and NFL hoping to establish a tradition with the first Black Friday game
It is not a stretch to say that the Black Friday game between the Miami Dolphins and New York Jets is Amazon’s Super Bowl
It is not a stretch to say the Black Friday game between the Miami Dolphins and New York Jets is Amazon’s Super Bowl.
Not only does it mean an additional game on Prime Video that Amazon hopes to make into a yearly tradition, but it comes on the busiest shopping day of the year.
“When we talked with the NFL, this is a perfect marriage. Black Friday is a huge event for us every year. We’re really putting everything behind this,” Prime Video Vice President Jay Marine said.
Hans Schroeder, the executive vice president of NFL Media, said the league had been exploring the possibility of adding a game on Black Friday for a while. The Thanksgiving Day tripleheader has been among the most-watched games during the regular season for the past two years.
Adding a Black Friday game gives the NFL another day to take over. Combine it with it airing on Amazon, and it was a match made in football and commerce heaven.
“It’s an opportunity for us to continue to innovate with Amazon. I think some of what they’ve done this year on Prime Vision is exciting with seeing that intersection of data and AI predictability and taking fans deeper inside of X’s and O’s,” Schroeder said. “I think the viewing experience will feel a little bit different and unique for that day and appropriately. We’re excited about that.”
Even though Amazon will highlight some deals and promotions throughout the day, it will not feel like Home Shopping Network meets a football game.
Marine said some of the Black Friday deals will be highlighted during commercials, and there will be a QR code to scan and shop during the game.
There will be one major
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