Amazon Global Selling to surpass $8 bn in cumulative exports from India in 2023
NEW DELHI : Exports by Indian sellers to Amazon marketplaces the world over are on track to surpass $8 billion in 2023, said a top executive at the company. The business update comes over a year after the global e-commerce marketplace had doubled targets to achieve $20 billion in cumulative e-commerce exports from India by 2025. The update is part of Amazon Global Selling, the retailer’s e-commerce exports program, that has grown to more than 1.25 lakh Indian exporters since its launch in 2015.
Sellers from over 200 Indian cities are part of the Amazon Global Selling program. The program helps Indian exporters list their products across 18 Amazon marketplaces such as the US, the UK, the UAE, Canada, Mexico, Germany, Italy, France, Spain, the Netherlands, Turkey, Brazil, Japan, Australia, and Singapore and then sell to over 200 markets globally. “The first $5 billion essentially took seven years, but the next $3 billion—a little over a year.
So that is the sort of momentum we are seeing," Bhupen Wakankar, Director Global Trade at Amazon India, said. Amazon earlier revised its target of cumulative exports from India from $10 billion to $20 billion by 2025 citing demand for Indian products such as toys, home textile, textiles, handicrafts, packaged foods in overseas markets. The pandemic also drove greater adoption of digital selling prompting traders to look at avenues to sell their goods online.
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