Amazon India set to tweak seller fees ahead of festive season
Amazon India is set to tweak its seller fee structures with effect September 9, with several categories seeing a reduction in commissions in the run up to the festive season.
The firm has reduced commissions in the range of 3-12% for 59 sub-categories, Amazon India’s director of selling partner services, Amit Nanda, told ET. The reduction is focused on products with low average selling price (ASP), he said.
“We also wanted to help our sellers in planning for their Diwali and other festive sales… with this change, we’re hoping sellers will find it as cheap, if not cheaper, to sell some products on Amazon compared to their offline channels,” Nanda said.
In March, ET reported about Amazon increasing commissions in the range of 10-30% across major segments. At the time, it had shifted several categories like car electronics, keyboards and mouses, and personal care appliances from a single flat commission to a tiered system based on ASP.
This time, a number of categories like apparel, home furnishing, fashion and sports that have low ASP products will see a reduction in seller commissions.
In apparels, for instance, the new commission range for ethnic wear is 4.0-17.5% depending on the ASP, compared with 7.5-17.5% now. For men’s t-shirts, Amazon will now levy a fee of 5.0-21.0%, compared with 13.5-21.0%, while for sweatshirts and jackets, it will be 8.0-12.0% against 8.0-24.0%.
For saree and dress materials, the new fee will range between 8.0% and 23.0%, against 14.0% to 23.0%. For fashion jewellery, it will range
