India has big untapped potential in MSME exports: Bhupen Wakankar, Amazon
exports by MSMEs, said Bhupen Wakankar, Director Global Trade, Amazon India, on Wednesday at the launch of Exports Digest 2024 — the company’s annual coffee table book on e-commerce exports which provides insights into the scale of e-commerce exports from India through the Amazon Global Selling programme.
Wakankar said MSME-penetration by Amazon is still less than 5% and largely untapped, which in itself shows the scope of export business from India. He also said that Amazon is on track to enable thousands of Indian businesses to surpass $13 billion in cumulative e-commerce exports from India by 2024-end.
Amazon’s latest report showed that 1.50 lakh exporters have been part of the programme, cumulatively selling over 40 crore made-in-India products globally. Amazon said the programme has seen a growth of over 20% in the past year and Amazon Global Selling has over 200 sellers across India.
Amazon Global Selling was launched in 2015. Top growth categories in 2023 were beauty (40% growth YoY), apparel (35% growth YoY), health and personal care (30% growth YoY), toys (25% growth YoY) and home (20% growth YoY).
Top international marketplaces for Indian sellers on Amazon Global Selling were the US, the UK, Canada, Germany, France, Italy, Spain and Mexico.
“Amazon Global Selling is empowering Indian exporters to reach customers globally and technology is the driving force that is simplifying e-commerce exports for Indian MSMEs. We are investing significantly in tools and technologies to help sellers optimise their
