Amazon Prime Day 2024: Google announces new updates to shopping tools ahead of summer sales season

economictimes.indiatimes.com:

Google has recently changed its algorithms and is now planning on rolling in some new updates for its shopping search tools ahead of the summer sales season, including Amazon Prime Day 2024 sales. The new updates attempt at giving shoppers a much better user experience when they arrive on the search site to browse their product of choice. The new update will in fact help users find the cheapest deals and the lowest price amongst retailers, based on the similar products, says USA Today.

Why has online shopping become important in the summers?

According to a USA Today report, online shopping significantly peaks during the summers according to previous year trajectories, especially in mid-July. In fact, the demand of online summer shopping is so high, that it surpasses the keyword 'vacation'. Moreover, Google executives are of the opinion that special deal days like 'Amazon Prime Day 2024' actually lures shoppers to purchase even more than they usually do.

What are the new additions by Google to enhance Amazon Prime Day 2024 experience?

Google is introducing its deals destination. But how? Now onwards, when you search for 'shop deals' on Google, it will show you a list of deals from various retailers, including multiple product categories and a variety of stores to choose from. According to USA Today, this will also include D2C brands, large-scale stores and small shops, depending on your choice.

More updates from Google's new shopping search tool for Amazon