Amazon to introduce 15-minute deliveries in Bengaluru this month for top-selling items
Subscribe to enjoy similar stories. NEW DELHI : Amazon is taking the fight to India’s quick commerce startups. Starting this December, the e-commerce giant will roll out 15-minute delivery in Bengaluru, targeting top-selling items like groceries and daily essentials.
The move marks Amazon’s response to growing competition from ultra-fast delivery players, a segment reshaping consumer expectations in India. Read this | CCI enlists attorney general R Venkataramani to clear path for Amazon, Flipkart antitrust probes “On the speed side, our goal has been to make the largest selection of products available the next day, same day," said Amit Agarwal, senior vice president, Emerging Markets, Amazon, in an interview with Mint at the company’s Smbhav Summit in the national capital. “Prime Members can enjoy 4 million products the next day; 1 million products, same day, several hundred thousand in a few hours.
Starting this December we will take the top-selling products and make them available in 15 minutes. Starting this December, we will take the top-selling products and make them available in 15 minutes." Amazon’s expansion into ultra-fast deliveries builds on its existing services like Amazon Fresh, which already offers 30-minute to one-hour deliveries for groceries and essentials. Read this | Capital is not going to decide winners in quick commerce: Swiggy’s Sriharsha Majety Agarwal explained that the company is formalizing this model by creating a dedicated storefront to make it easier for customers to discover these products.
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