AMD bets big on 'pervasive AI' to keep pace with the chip race
Advanced Micro Devices, Inc. (AMD), the US fabless chipmaker, is betting big on artificial intelligence (AI) to not only power the chips used in data centres but also those used in personal computers or PCs, mobile devices, cars, factories and smart cities.
The aim is to capture a bigger share of the AI chip market from Nvidia, which controls about 80% of the market, on the back of escalating demand to implement and scale up AI and generative AI projects. "AI represents an unprecedented opportunity for AMD," CEO of AMD, Lisa Su, told investors during the first-quarter earnings call this April.
Last May, she entrusted president Victor Peng with the task of executing the company's "broad AI strategy" and "significantly accelerating this key part of our business," for which she merged AMD's multiple AI teams into a single entity under his leadership. Peng asserted that "the concept of 'pervasive AI' is central to AMD's vision." "It encompasses not just data centre graphic processing units (GPUs) but a broad spectrum of applications including servers, networking, edge computing, and various AI-enabled devices in smart cities, smart factories, and automotive industries," he said in a video interview from his US office last week.
Read more on livemint.com
