Americana Partners takes aim at LatAm wealth opportunity
Americana Partners, a Texas RIA managing over $7 billion in assets, is breaking into the Latin American market with the creation of a new dedicated division.
The newly launched unit, Americana Partners International, will offer family office services to ultra-high net worth individuals in the region, according to a statement from the Dynasty Network partner firm.
Jorge Suárez-Vélez has been appointed CEO and founding partner of Americana Partners International. Suárez-Vélez, who previously served as a managing director at Allen & Company Investment Advisors, brings over 20 years of experience and expertise in Mexican political and economic issues. He is also a frequent commentator on CNN en Español and a contributor to several prominent Mexican newspapers.
In a statement, Jason Fertitta, CEO and Partner of Americana Partners, emphasized the strategic importance of the expansion.
“While many of the wealthiest LatAm families have ties and business dealings in both Latin America and the United States, especially as they grow into 3rd and 4th generations,” Fertitta said. “At Americana, we see an opportunity to lend our services, expertise, and relationships to these families, and we are excited to have Jorge at the helm of this tremendous effort.”
The Latin American wealth segment has seen some hot competition in recent years. In 2022, Sanctuary fired a shot at the space with a Miami-based firm catering to the needs of UHNW clients in that demographic. JPMorgan has also seen significant growth in the category, with a roughly 10 percent increase in wealth under management in Miami from Mexico clients last year.
Americana Partners’ bid for Latin American business is starting strong, Fertetta indicated, as it’s backed by
Read more on investmentnews.com
