Analysis-A Disney-Reliance India entertainment merger may be beset with antitrust headaches

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By Aditya Kalra, Munsif Vengattil and Arpan Chaturvedi

NEW DELHI (Reuters) — A merger of Walt Disney (NYSE:DIS)'s India unit and billionaire Mukesh Ambani's media business would create an entertainment powerhouse in India, but lawyers say any deal would draw intense antitrust scrutiny and assets would likely need to be shed.

Disney and India's Reliance, which each have a major streaming service as well as 120 TV channels between them, are looking at merging into an entity in which Ambani's group would likely have a majority stake, sources said this week.

In particular, a deal could benefit Disney whose Hotstar streaming app has been loss-making. CEO Bob Iger said last month that while Disney's TV channels were doing well in India, other parts of the business were struggling and it was seeking to «improve the bottom line.»

If a deal was struck, it would be the second to seismically reshape India's TV and streaming landscape as Japan's Sony (NYSE:SONY) also plans to merge its India business with India's Zee Entertainment.

The Zee-Sony plan cleared a review by the Competition Commission of India (CCI) last year and could close in the coming weeks. The two companies have said they will divest three of Zee's Hindi TV channels as part of their agreement for regulatory acceptance.

Although Netflix (NASDAQ:NFLX) and Amazon (NASDAQ:AMZN) also compete in India's $28 billion media and entertainment market, the emergence of two behemoths would probably create a duopoly wielding anti-competitive power over advertisers, users and content creators, antitrust lawyers said.

«This deal may get closer scrutiny because of the increased concentration of market power post the Zee-Sony merger. That makes their path to CCI approval more