In The Wall Street Journal Magazine interview when Cohen asked, «What’s the best name for a group chat?» Cook appeared momentarily bewildered. “I don’t name them,” he replied, emphasizing his surprise at the notion. The journalist noted that Cook's expression resembled that of someone asked to recommend an Android phone. This amusing interaction highlights the disconnect that can occur between high-level executives and everyday user experiences. However, Cook embraced the suggestion and later shared on social media that he had named a group chat with his college friends “Roommates,” showing his willingness to engage with the feature.
Beyond this light-hearted moment, the interview provided insight into Cook’s disciplined daily routine. Rising at 4 a.m., he immediately checks his iPhone for emails and sales reports, keeping himself updated on global market trends that impact Apple's business decisions. After addressing these early tasks, Cook shifts focus to his health, logging workouts on his Apple Watch while enjoying classic rock through his AirPods.
At work, Cook seamlessly integrates various Apple products into his daily activities, utilizing a MacBook Air, MacBook Pro, and iMac. When traveling, he prefers his iPad Pro. Reflecting on his approach to leadership, he stated, «Every day, every product,» emphasizing his commitment to Apple's innovations.
Cook also discussed the challenges of prioritizing tasks as the head of a cutting-edge company. He
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