Apple explores AI deals with news publishers
Apple has opened negotiations in recent weeks with major news and publishing organisations, seeking permission to use their material in the company's development of generative artificial intelligence (AI) systems, according to four people familiar with the discussions.
The technology giant has floated multiyear deals worth at least $50 million to license the archives of news articles, said the people with knowledge of talks, who spoke on the condition of anonymity to discuss sensitive negotiations. The news organizations contacted by Apple include Condé Nast, publisher of Vogue and The New Yorker; NBC News; and IAC, which owns People, The Daily Beast and Better Homes and Gardens.
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Offering CollegeCourseWebsiteIIM KozhikodeIIMK Senior Management ProgrammeVisitIndian School of BusinessISB Product ManagementVisitMITMIT Technology Leadership and InnovationVisit The negotiations mark one of the earliest examples of how Apple is trying to catch up to rivals in the race to develop generative AI, which allows computers to create images and chat like a human. The technology, which artificial intelligence experts refer to as neural networks, is built by using troves of photos or digital text to recognize patterns. By analyzing thousands of cat photos, for instance, a computer can learn to recognize a cat.
Microsoft, OpenAI, Google, Meta and other companies have released chatbots and other products built with the technology. The tools could change the way people work and generate billions of dollars in sales.
But Apple has been absent from the public discussion of AI. Its virtual assistant, Siri, has remained largely stagnant in the decade since its release.
A spokesperson
