Apple forgoes price hikes on new iPhone 15 amid slumping global smartphone sales
globalnews.caApple on Tuesday unveiled a new iPhone 15 Pro with a titanium case and faster chip that enables better cameras and mobile gaming, moves designed to respond to a global smartphone slump.
The new lineup includes iPhone 15 starting at US$799 and iPhone 15 Plus starting at US$899.
Apple chose not to raise prices during a tough period globally for smartphone sales. For the Pro series, prices start at US$999 and the Pro Max at US$1,199, the same prices as last year for the same levels of storage, available starting Sept. 22.
Technology analyst Carmi Levy tells Global News that Apple devices remain a high-end product, even as the tech giant holds the line on pricing.
But with the growing significance of smartphones as a critical piece of technology for so many aspects of daily life, he believes many consumers will continue to shell out for the latest iPhone even if they pare back on other expenses.
“For an increasing number of people, it is worth putting more money into a smartphone than other technologies in their tech kit,” Levy says.
“Apple is not now, nor has it ever been, a bargain brand. That is not going to change anytime soon.”
Both the Pro and other iPhone 15 models will have a brighter display and a 48-megapixel camera as well as 100 per cent recycled cobalt in their batteries.
Apple said the iPhone 15’s satellite connectivity can now be used to summon roadside assistance. It is rolling out the feature out with the American Automobile Association (AAA) in the United States.
It will feature the same A16 Bionic chip inside that previously formed the brains of the iPhone 14 Pro.
Apple said that USB-C charging cables are coming to both its iPhone 15 and the charging case of its AirPods Pro devices, allowing the use of the
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