Apple's market share in India set to rise as iPhone 15 lineup goes on sale today
Reuters. The report also notes that demand for Apple's iPhone 15 Pro and Pro Max models is high, with waiting times rising to the end of October, similar to trends in China and the US.
Furthermore, Counterpoint data shows that iPhone 15 Pro models will account for around 25% of Apple's total shipments in the fourth quarter. This represents an increase of 4% over the iPhone 14 Pro models released last year.
Apple's success in India has largely been attributed to the growth of the premium smartphone segment in India, noted Nabila Popal, Research director at market intelligence company IDC. He said, "The premium smartphone market in India has climbed tremendously from 0.8% of the total market in 2019 to 6.1% in the first half of 2023 and this is largely attributed to Apple's success," The Reuters report noted that Apple is the biggest player in the above $800 market with a share of 67% in the first half of 2023.
Meanwhile, South Korean smartphone maker Samsung accounted for nearly 31% of the market share in the same segment. Apple has been looking at India as one of the big growth drivers amid weakening demand and regulatory pressures in China, reported Reuters.
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