Apple set to end 2023 with 7% market share for iPhones in Android-dominated India
iPhones are set to garner 7 per cent market share in the Android-dominated smartphone market in India this year, latest data showed on Saturday, as the tech giant gears up to globally launch its flagship devices next week.
Apple iPhone shipments grew 68 per cent (year-on-year) in the first half of this year in the country.
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Offering CollegeCourseWebsiteNorthwestern UniversityKellogg Post Graduate Certificate in Product ManagementVisitIndian School of BusinessISB Applied Business AnalyticsVisitNorthwestern UniversityKellogg Post Graduate Certificate in Digital MarketingVisitIIM LucknowIIML Executive Programme in Data ScienceVisitIn the first half, Apple secured a 6 per cent market share in the Indian smartphone market and dominated the super-premium smartphone segment (priced between Rs 50,000-Rs 100,000) with a robust 63 per cent market share, according to data from market intelligence firm CyberMedia Research (CMR).
CMR estimates the iPhone 15 shipments in the launch quarter to hover around 65 per cent, driven by an increased 'Make in India' initiatives.
iPhone domestic manufacturing in the country has significantly increased over the past four year.
In another push to its India manufacturing dream, Apple maker Foxconn started the local production of the next-generation of iPhone 15 at its Sriperumbudur facility near Tamil Nadu faster than ever.
A small set of 'Make in India' iPhone 15 units is likely to be exported to other countries within a short span of time from its global launch.
Other Apple suppliers in India like Pegatron and Wistron (being acquired by the Tata Group) will also assemble iPhone 15 as soon as possible, according to sources.
CMR anticipates a 25
