Apple subtly uses power of AI to reshape latest iPhone 15 line-up, Watch Series 9 & Ultra 2
Apple is using the emerging technology to improve basic functions in its new gadgets.
Without using the words 'artificial intelligence' to describe the emerging technology, Apple showcased a new line of iPhones and a new watch that included improved semiconductor designs that power the new AI features. The features largely improve basic functions like taking a call or snapping better images.
Artificial intelligence didn't come up at its June developer conference either but has for months been quietly reshaping Apple's core software products behind the scenes.
In contrast, Microsoft and Alphabet's Google set ambitious goals for the level of transformation with their AI efforts. Industry leaders have warned about the potential harms of the unchecked development of new tools such as generative AI.
Apple built the Series 9 Watch with a new chip that includes improved data crunching capabilities, notably adding a four-core «Neural Engine» that can process machine learning tasks up to twice as quickly. The Neural Engine is what Apple calls the building blocks for its chips that accelerate AI functions.
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The AI components of the watch chip make Siri, Apple's voice assistant, 25 per cent more accurate.
But including the machine learning chip components also enabled Apple to launch a new way to interact with the device:
