As Google pushes deeper into AI, publishers see fresh challenges
That's the stuff of nightmares for media barons as Google and others experiment with what's called generative AI, which creates new content drawing from past data.
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Offering CollegeCourseWebsiteMITMIT Technology Leadership and InnovationVisitIndian School of BusinessISB Digital TransformationVisitIndian School of BusinessISB Professional Certificate in Product ManagementVisit Since May, Google has begun rolling out a new form of search powered by generative AI, after industry observers questioned the tech giant's future prominence in providing consumers with information following the rise of OpenAI's query-answering chatbot, ChatGPT.
The product, called Search Generative Experience (SGE), uses AI to create summaries in response to some search queries, triggered by whether Google's system determines the format would be helpful. Those summaries appear on the top of the Google search homepage, with links to «dig deeper,» according to Google's overview of SGE.
If publishers want to prevent their content from being used by Google's AI to help generate those summaries, they must use the same tool that would also prevent them from appearing in Google search results, rendering them virtually invisible on the web.
Searching for «Who is Jon Fosse» — the recent Nobel Prize in Literature winner — for instance, generates three paragraphs on the writer and his work. Drop-down buttons provide links to Fosse content on Wikipedia, NPR, The New York Times and other websites; additional links appear to the right of the summary.
Google says that the AI-generated overviews are synthesized from multiple web pages and that the links are designed to be a jumping off point to learn
