Bajaj Finance with a Sell rating and a target price of ₹6,800 per share, implying a downside of 9% from Tuesday’s closing price. It expects Bajaj Finance’s yields to be under pressure in urban consumer financing business, which formed 37% of standalone Assets Under Management, 45% of interest earned and over 60% of core fee income in FY23.
Also Read: Massive Selloff: Financial Services index decline 3% as HDFC Bank Q3 disappoints UBS believes Jio Financial Services (JFS) may disrupt Bajaj Finance’s core consumer business as the Reliance Industries-backed NBFC would begin to compete directly with Bajaj Finance in the medium term. “Reliance Retail’s network of 18,650 stores, Jio’s 460 million customers base and Jio Financial’s ₹24,300 crore equity base could drive expansion of Jio Financial’s loan book," UBS said.
Jio Financial Services has launched products for consumer durables and personal loans (PL), areas where Bajaj Finance usually leads other non-bank financial companies (NBFCs). JFS also has autos, home loans and business loans in its pipeline.
(Exciting news! Mint is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest financial insights! Click here!) Given Bajaj’s high market share in consumer loans and PL, there are risks of market share losses and growth deceleration. “For Bajaj Finance, Jio Financial Services’ entry could lower yield on consumer loans and loss of share in manufacturer subvention, where Bajaj has a roughly 60% share currently.
We expect Bajaj’s NIM to contract 80 bps in FY23-26E due to a mix of lower yields and higher cost of funds," UBS said. UBS believes that the quality of Bajaj Finance’s customer base is peaking, with a total of 77 million customers
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