More than half the public would like to see a ban on gambling advertising, according to a new poll taken as ministers prepare to unveil an overhaul of the industry. In the survey, carried out for the charity Gambling with Lives, 52% of respondents said they supported a ban on all gambling advertising, promotion and sponsorship, and nearly two-thirds wanted new limits on online stakes.
Ministers are expected to reject a blanket ban on gambling advertising in a white paper that could be published this week. The Premier League recently announced that its clubs would end shirt sponsorship by gambling firms by the end of the 2025/26 season.
Will Prochaska of Gambling with Lives, which supports families bereaved by gambling-related suicide, said: “This poll displays the strength of public sentiment on gambling advertising. The Premier League’s decision to remove ads from shirts but leave them all over stadiums and across broadcasts, is a cynical attempt to avoid regulation. This data shows the public won’t be tricked into thinking it’s enough. If gambling reforms fail to significantly restrict gambling advertising, they’ll be woefully out of step with a public that expects action.”
The Survation poll of 1,009 adults found that 68% of respondents thought under-18s should not be exposed to gambling advertising, 64% supported affordability checks for those wanting to bet more than £100 month, and 60% saw gambling as a danger to family life.
Campaigners hope the white paper will include a statutory levy on gambling firms to pay for research and treatment for addicts, and maximum stakes for online slots games.
The Observer revealed last year that some major betting firms were warning the government against an excessive crackdown, saying
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