Banijay takes full control of content firm Endemol Shine India
Banijay has acquired a 49% stake in Endemol Shine India from media sector-focused venture capital fund CA Media to take complete control of the content studio, solidifying its position as the largest independent content studio in the country. Prior to the acquisition, Banijay held a 51% stake in Endemol Shine India. Banijay has reportedly paid between $90 million and $100 million (Rs 738 crore-Rs 821 crore) to CA Media for the buyout, according to industry sources. The transaction values the company between $180 million to $200 million, said the sources quoted above. In 2012, CA Media had bought a 49% stake in the content studio, which produces shows like Bigg Boss and Khatron Ke Khiladi.
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CA Media has now successfully divested its investment, reaping a return of nearly four-fold, after engaging in protracted negotiations for an extended duration. The India leg of the deal was completed nearly three years after the France-based group sealed a $2.2 billion deal for Endemol Shine. The global transaction that created the world’s largest content producer and distributor was announced in October 2019 and completed in July 2020.
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Banijay refused to confirm the India deal size. The acquisition paves the way for a comprehensive restructuring of Banijay's operations in the region to create a content powerhouse in India and Asia. Following the completion of the India deal, Deepak Dhar has been named as the founder and group CEO, taking charge of both Banijay Asia and Endemol Shine India. «The reorganisation of Banijay in Asia is our biggest and boldest move yet and aligns with our ambition to
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