Beauty and Fashion Brands Use Web3 Technology To Better Engage With Consumers

cryptonews.com:

Before the emergence of Web3, brands primarily relied on Web2 channels, such as social media, to connect with consumers. In fact, recent statistics show that 77 percent of businesses use social media to reach customers. 

Consumer engagement strategies are evolving, however. With the maturation of new technologies like blockchain and artificial intelligence, forward-thinking brands have started incorporating these elements to better engage with consumers. 

Jana Bobosikova, Co-Founder of community commerce company KIKI World, told Cryptonews that while the internet provides a platform for brands to be seen, new technologies can ensure that online products are not just passively consumed. 

“KIKI is on a mission to empower passionate consumers,” said Bobosikova. “We founded the company with a simple vision that customers and communities should be rewarded and able to participate in the success of what they champion.” 

To ensure this, Bobosikova explained that KIKI uses blockchain infrastructure to connect its community with products that may interest them. 

Known as the “KIKI platform,” Bobosikova mentioned that this permissionless network allows creators, brands, or curious individuals to create campaigns that reward their audience for participation.

“Our blockchain infrastructure unlocks connectivity between communities, products and interests, building a composable network of data that can be used to build new experiences, connections and products,” she explained. 

Today, we're thrilled to share a staged roll-out of a permissionless community commerce platform and @a16zcrypto and @EsteeLauder Companies as our initial funding round partners.

KIKI sees the internet and the communities it connects as the engine that