Beauty, lifestyle, electronics top-selling categories this Diwali: Report
The other top categories that topped sales were lifestyle and electronics during the recent festive shopping season. Mobile phones, adaptors, and earpods were the top-selling products in the electronics category with brands like Redmi, OnePlus and Boat taking the lead, according to the report.
The report noted that 47% sales of beauty products were contributed by consumers in the 18-24 year age group.
The report further flagged healthcare and nutrition as categories with greater awareness and demand, underscoring the competition among brands vying for limited space within marketplaces.
Somdutta Singh, founder and chief executive at Assiduus Global Inc, said in a statement: “Embracing online shopping as the new norm, the Indian e-commerce sector is poised for remarkable expansion.” He said the surge was led by Gen Z and millennial consumers, indicating that the digitally savvy generation is dominating the online shopping space in India.
“We have also seen an exponential rise in sales from tier 2 and 3 cities in India. The increased engagement of younger generations and the rising interest from smaller cities are pivotal indicators of broadening acceptance and accessibility of online shopping across diverse demographics and geographies," Singh said in the statement.
