Indian ecommerce companies sold 23% more this Black Friday: report
ecommerce ecosystem is estimated to have posted about 23% increase in sales over the Black Friday weekend compared to last year’s Black Friday weekend with fashion and beauty products ‘dominating’ sales, according to ecommerce enablement platform Unicommerce.
Websites run by individual brands saw order volumes rising by 28% during the weekend while marketplaces saw their order volumes expand 19%, Unicommerce data showed. “While during the Diwali festive sales, marketplace growth outpaced D2C (direct-to-consumer) brands, the trend was reversed during the Black Friday weekend,” it said in a statement.
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Offering CollegeCourseWebsiteNorthwestern UniversityKellogg Post Graduate Certificate in Product ManagementVisitIndian School of BusinessISB Professional Certificate in Product ManagementVisitMITMIT Technology Leadership and InnovationVisitBrands like H&M, Zara, and Puma, as well as platforms like Nykaa, Tata Cliq, and Flipkart-owned Myntra conducted Black Friday sales in India this year. Offline sellers like Vijay Sales, Croma and iNvent Store also had Black Friday sales on.
Gopal Asthana, chief executive of Tata Cliq, said categories like footwear and apparel, especially winter and western wear, did well on ecommerce platform Tata Cliq, while for the luxury platform Tata Cliq Luxury, categories like eyewear, home, watches, apparel and accessories performed well.
“On Tata Cliq Palette…products in categories like skincare, followed by fragrances and make-up, were the favourites,” Asthana told ET in an emailed interaction.
He did not share exact numbers.
In an emailed interaction with ET on November 25, Asthana had said the firm was targeting a 50% increase in
