Saw 36% increase in orders during Black Friday with Bihar, Punjab and Meghalaya as top contributors
GoKwik said the Black Friday weekend saw a 36% increase in orders with gross merchandise value surging 57% increase on its network.
Beauty and cosmetics saw a 2.5 times surge in orders followed by home decor 94.9%, electronics at 62.5%, health and nutrition by 61% and fashion at 41%.
While cash on delivery orders grew by 39.9%, returns to origin reduced by almost 10%.
“For the last two consecutive years, brands in our network have seen a remarkable surge in orders during this Black Friday Sale Period. This goes to show that the popularity of Black Friday has seeped into the Indian peninsula, and shoppers are keenly seeking good deals.
The online market continues to deepen and the trend will continue all the way to Christmas this year. We are also seeing many first time shoppers entering the market.
As a result, Tier 2 Tier 3 have been at the forefront of this surge in orders and the trend will continue next year as more of remote Bharat continues to shop online," said Chirag Taneja, Co-Founder and CEO, GoKwik
Last year, the majority of the Black Friday sale orders came from Tier 2 and Tier 3 cities and this trend has continued this year as well with 69% of the orders coming from smaller towns, witnessing an increase in average order value by 18% respectively.
During the festive sale period, the most surge in order volumes came from UP, Karnataka and Maharashtra.
This time the trend is a little different, with Bihar emerging as the top contributor to Black Friday Sale (74% uplift), followed by Punjab, Meghalaya (70% uplift each), Telangana (65%), Delhi (65%) and Gujarat (64%).
«We have placed solutions in place to ensure a smooth checkout flow for shoppers during peak sale traffic. We are also offering exclusive
