Behind the Trump crypto project is a self-described 'dirtbag of the internet'
Chase Herro has sold a lot of things in his career. Weed. Weight-loss “colon cleanses.” A US$149-a-month get-rich-quick class. Now he’s adding another line to his resume: the Trump family’s crypto guru.
Herro is the dealmaker behind World Liberty Financial, the crypto project that Donald Trump and his two older sons have been promoting on social media in recent weeks, according to two people involved with the project. Herro’s long-time business partner Zachary Folkman is also playing a key role. While few details about World Liberty have been released, Eric Trump said that the startup will promote “financial independence” and Donald Trump Jr. said it will “make finance great again.” Former President Trump himself posted a video saying he’d announce the details on Sept. 16. “We’re embracing the future with crypto and leaving the slow and outdated big banks behind,” Trump said.
Yet Herro, a fast-talking 39-year-old who shows off his fancy cars and private-jet rides on social media, is an unknown in the crypto world. More than a dozen prominent digital-asset investors said in interviews they had never heard of him. The only crypto project with which he was publicly affiliated attracted only a few million dollars and suffered a devastating hack. A token he promoted on influencer Logan Paul’s podcast dropped 96 per cent afterward. In one speech in 2018, he called himself “the dirtbag of the internet” and said that regulators should “kick s—heads like me out.”
“You can literally sell s– in a can, wrapped in piss, covered in human skin, for a billion dollars if the story’s right, because people will buy it,” Herro said about crypto in a 2018 YouTube video recorded as he drove in a Rolls-Royce. “I’m not going to question the
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