Bengaluru couple transforms daughter’s lemonade stand into a thriving pop-up restaurant making over $15,000 a month
masala dosas at a Brooklyn park—has now become a thriving pop-up restaurant bringing in over $15,000 a month. Swetha and Venkat Raju, a Bengaluru-born couple living in New York, never imagined their daughter's playful business venture would transform into a sought-after culinary experience, now known as Brooklyn Curry Project.
According to a report from CNBC Make It, it all began in May 2021 when their daughter, Mahati, wanted to set up a lemonade stand near Fort Greene Park’s Green Market. Instead of just drinks, Swetha, an ardent home cook, decided to whip up some masala dosas—crispy, crepe-like South Indian pancakes filled with spiced potatoes.
To their surprise, the dosas were an instant hit. Customers took a bite, their eyes widened, and soon, the family found themselves at the center of a growing frenzy.
From Weekend Pop-Up to Brooklyn Sensation
A month into their venture, Swetha and Venkat brought butane stoves to prepare fresh dosas on-site, escalating demand further. By September 2021, hundreds of customers were lining up every Saturday, sometimes waiting hours for a bite of their now-famous $10 dosas.
Seeing an opportunity, the couple took the leap—expanding their operations from a humble park stall to a commercial kitchen, where they now prepare their dishes. Today, Brooklyn Curry Project hosts a monthly seated lunch and continues its pop-up service, with dosas now priced at $12.
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