The world of film is embracing blockchain technology and the opportunities it brings to decentralize the investment process.
With the ability to tokenize projects and involve individuals in the financial outcomes of films, blockchain offers transparency and efficiency that was previously unavailable.
One such film that explores this intersection is “Bull Run,” a Spanish documentary that had its international premiere at the Doc NYC documentary film festival in New York City.
Directed by Ana Ramón Rubio, “Bull Run” claims to be “the first tokenized film in history.”
In September 2021, the documentary raised 320,000 euros (approximately $370,000) in just 24 hours through tokenization.
Producer Juanjo Moscardó described the process as a game-changer, comparing it to the traditional method of raising funds for films, which can take years.
Investors in the film were given BULL tokens, which are security tokens representing the film’s debt and granting certain rights to its profits.
Holders of these tokens are entitled to a percentage of the profits distributed via blockchain, as well as other benefits such as invitations to premieres and producer credits.
The top investor was even given 60 seconds of airtime in the film to say whatever they wanted, with the footage being incorporated at various points throughout.
“Bull Run” captures the essence of the emotional journey experienced during a bull market.
Rubio, the director, became addicted to trading and the exhilarating gains it offered.
Despite facing criticism and skepticism from her family, she decided to make a documentary exploring her trading obsession.
The film not only delves into the basics of blockchain technology but also provides insights
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