BJP Ready for 2024: Strategies, platforms tested in states
2024 Lok Sabha elections and for the party, the assembly polls that just ended were a trial run that went as per its plans.
The party is scaling up the strategy it employed successfully in the three states — Madhya Pradesh, Rajasthan and Chhattisgarh — where tough contests were predicted but the verdicts were one-sided in favour of the BJP. It has already started working on mass-scale worker and voter mobilisation across the country, to be completed before the campaign formally starts for the Lok Sabha polls, according to party insiders.
The core of the programme is reaching out to 800 million beneficiaries of government schemes and making them vote for the BJP.
Around 300 call centres have already been set up, mostly at district BJP offices. These are currently being used to connect with about 5 million people who joined the BJP giving a missed call, to shortlist those who want to actively contribute to the party.
In the next phase, it will target the beneficiaries of government schemes.
It has planned to add 70 m more people to the beneficiary list.
- All
- Madhya Pradesh
- Rajasthan
- Telangana
- Chhattisgarh
- Mizoram
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- By the end of December or the beginning of January, Prime Minister Narendra Modi will launch another beneficiary outreach drive. It will be concluded by February, before the real election campaign starts.
The operation is coordinated by Union Minister Bhupender Yadav and BJP general
