Flipkart, Blaupunkt, has introduced its newest entry into the television market, which is 43-inch QLED & 55-inch 4K Google TV.
The newly launched TVs start at a price of Rs 28,999 while the 55-inch Google TV model is available at Rs. 34,999.
The sale of Blaupunkt's 55 and 65-inch TVs has seen an astounding 300% jump in sales over the last year.
The launch in exclusive collaboration with Flipkart took place on Wednesday.
Shoppers will get a 10% instant discount when using ICICI, Kotak, and Axis Bank Cards.
The brand's commitment to delivering exceptional sound quality sets it apart from the competition, said the company.
“The integrated sound systems, featuring the revolutionary TruSurround Sound technology and an awe-inspiring 60W speaker system, create immersive soundscapes that breathe life into your content.”
The all-new Blaupunkt 43-inch QLED TV boasts 1.1 billion colors on a QLED 4K display with HDR10+ and Dolby Vision support and has Dolby-certified audio featuring Dolby Atmos and Dolby Digital Plus.
It can connect with Bluetooth 5.0 and Dual-Band Wi-Fi and the Google Assistant-powered remote simplifies navigation, according to the company.
“At Blaupunkt India, we are relentlessly committed to using powerful and cutting-edge technology to improve the lives of our consumers. These state-of-the-art televisions underscore our dedication to offering cutting-edge technology and an immersive viewing experience,” said Avneet Singh Marwah, CEO of SPPL.
India's rising income and aspirations is likely to drive out the smaller televisions soon from the market.
Super Plastronics' 68%-71% TV sales are now skewed towards the one with at least 40 inches size. The highest selling size at the moment is 55, followed by 43,