Blue Star expects 25 pc growth in sales of residential AC in June quarter
Blue Star on Tuesday said it expects up to 25 per cent growth in sales of residential AC in the June quarter, the period which accounts for the highest number of sales due to the temperature rise and heat wave. The company has already witnessed up to a 40 per cent year-on-year increase in sales of AC in March from the Southern region, where sales of cooling products start early, Blue Star Managing Director B Thiagarajan said.
«Our goal is to reach the market share of 15 per cent in FY25. So we are working towards that, we have another 11 months to go,» Thiagarajan said.
To woo customers in its fold, Blue Star, which launched a new range of over 100 affordable and premium models of AC on Tuesday, plans to invest over Rs 40 crore in advertising during the summer season.
Blue Star is witnessing a significant demand coming from the burgeoning middle-class consumers with higher disposable incomes and the category becoming more of a necessity than a luxury.
Moreover, Blue Star is also experiencing demand from first-time buyers, especially from smaller markets such as Tier II, III and IV markets, as well as the replacement market.
«There are multiple reasons for growth. The weather forecast for the season is good and favourable for the cooling industry and there is an upbeat mood on the overall economy of the country and general elections are also happening.
»The penetration levels had been poor for this particular category so going by what has happened since the warmer season of 2023 till March this year, I think
