Bluesky is different from X for now
Bluesky, the destination of the moment, is experiencing a post-election surge of new users as millions of mostly liberal users of X (nee Twitter) have moved over to the Twitter-like platform, which opened to the public last year. The platform had 13 million users by early November; 10 million more joined over the next month.
Now that social media is ubiquitous, growth in one platform often means lost users for another. The Bluesky migration suggests that the broader the «us» gathered together, the harder it is to prevent our falling on another. (Owners of giant social media platforms often imagine they can get good moderation for many users with little effort, when that is a distinctly «pick two» choice.)
On social media, the political is personal; migrating Bluesky users are signaling political separation from an increasingly conservative X and giving up on the idea of a town square that holds all voices simultaneously.
It's obvious why liberal users might want to leave X. Since Elon Musk acquired Twitter in 2022 (and renamed it in 2023), he has reshaped the platform to be more welcoming to racism, misogyny and anti-immigrant and antitrans sentiment than even the old freewheeling Twitter.
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