BMW India posts record car sales at 5,867 units in first half of 2023

economictimes.indiatimes.com:

premium motorcycles under the BMW Motorrad brand at 4,667 units in January-June period this year. In the first half of the year, the group sold 5,476 units of BMW branded vehicles and 391 units of MINI, its highest ever half-yearly sales in India. «The (luxury car) market is finally growing, which all of us expected, but for us, it is also driven by new models that have given us a lot of growth,» BMW Group India President Vikram Pawah told PTI in an interview.

He said BMW's growth has come despite facing supply chain restrictions that had continued from last year to the first four months of 2023. «The first four months of the year, supply was still not there and our new models were yet to arrive. So actually, the real representative of our growth would be to some degree, months of May and June,» Pawah said.

From an order intake point, he said,«The first half is also a record year for us with order intake of over 8,000 orders.» It is an overall good reflection of the consumer sentiment and the strength of the company's brands. BMW's sports activity vehicles (SAV) line-up contributed to over 50 per cent of total sales, with the newly launched BMW X1 accounting for over 20 per cent. Pawah said BMW's electric vehicles comprising models such as the i7, iX, i4 and MINI SE, are also fast gaining traction in the market.