Bombay HC grants temporary relief to CEAT in case against Apollo Tyres’ ads
Bombay High Court has directed Apollo Tyres Ltd. to stop circulating advertisements that allegedly disparage CEAT Ltd’s car tyre variant ‘Crossdrive AT’ until further order, granting temporary relief to the RPG group-owned listed tyre company.
In a recent order, the court said that CEAT has made out a strong prima facie case for the grant of ad-interim relief in its petition, alleging that some advertisements for Apollo Tyres’ variant ‘Apterra AT2’ shared through YouTube, Instagram, X, LinkedIn and Facebook portray ‘Crossdrive AT’ in a negative light.
“The balance of convenience is in favour of the plaintiff (CEAT Ltd),” Justice RI Chagla observed in his 16-page interim order. “Unless reliefs as prayed for are granted, the Plaintiff will suffer irreparable harm/injury which cannot be compensated in terms of money.”
In its order of September 12, which was recently uploaded, the court also noted that the defendant (Apollo Tyres) was not present despite notice.
The court will hear the case further on October 11.
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