Boycott Zara trends as Palestine supporters criticise new ad campaign seemingly 'mocking' Gaza destruction
The controversial images, featuring statues with missing limbs set against a backdrop of rubble, have sparked public outrage and calls for a boycott.
Zara describes the Atelier series, to which the campaign belongs, as «a limited edition collection celebrating our commitment to craftsmanship and passion for artistic expression.»
However, the depiction of model Kristen McMenamy posing alongside mannequins wrapped in white cloth and plastic has ignited a storm of negative reactions.
Social media erupted with condemnation, with individuals and organizations expressing their dismay.
According to ETimes, Melanie Elturk, CEO of the fashion brand Haute Hijab, voiced her concern, describing the images as «sick» and questioning the appropriateness of the campaign.
Palestinian artist Hazem Harb called for a boycott, stating that using scenes of death and destruction for fashion is both sinister and complicit.
Dr Noor Amra and Dr Hina Cheema, Instagram influencers, jointly criticized the campaign, accusing Zara of being aware of the impact and intention behind the visuals.
Social media too erupted with condemnation as people expressed their anger and disgust, vowing to boycott the brand.
A user shared a side-by-side image comparing a sufferer from the Israel-Hamas conflict with the Zara ad on X (Twitter) and said, «Don’t tell me this is a coincidence Zara.»
Another user wrote, "Boycott Zara after its new clothing collection features rubble & bodies, mocking the 1000s of Palestinians being massacred by israelis in Gaza."
«Marketing over a #genocide.
New low. Our pain isn’t for sale.
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