Californian lawmaker proposes legislation to protect actors from AI clones
A Californian lawmaker has introduced a bill to protect actors, artists, and entertainers from artificial intelligence, by mandating employment contracts to include informed consent when it comes to digital replicates.
Ash Kalra, an Assembly Member of the State of California — the lawmaker behind the bill — argued that generative AI presents a “real threat” to workers in the entertainment industry and its use should be banned unless a bargaining agreement between the parties is made.
The legislation, Assembly Bill 459, will eventually be assigned to a committee whose members will research, discuss, and make changes to the bill proposed by Kalra, which will then be put before the chamber for a vote.
Kalra explained in a Sept. 13 statement that “common sense requirements” like those in bill AB 459 need to be implemented to protect these workers:
The bill was also supported by Screen Actors Guild and American Federation of Television and Radio Artists (SAG-AFTRA) — a United States-based labor union representing over 100,000 media professionals around the world.
Kalra's office said AB 459 will be in print later today. Here's the draft language of the legislation. pic.twitter.com/J2rIEUBvuh
Duncan Crabtree-Ireland, the guild’s national executive director and chief negotiator stressed that protecting an actor’s digital image through consent-based laws is now a necessity.
“We believe that our members must maintain full control over the use of their digital selves through informed consent, and this is key if they are to be able to build and sustain a career,” he explained.
Crabtree-Ireland said AI copycats can lead to “abusive” and “exploitative” practices and that legislation will play a key role in curtailing such conduct:
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