Can desi soft power export cricket to the US?

livemint.com:

many cricket leagues are active across the US in different states. Moreover, many US-based cricket lovers are extremely well-heeled, and wield enormous corporate influence and importantly, understand how to market new products. People like Sundar Pichai, Satya Nadella, Vinod Khosla, and Elon Musk (who is South African and may, therefore, be interested in the game) are examples.

Any of them, and many others for that matter, could buy an IPL team or set up the American equivalent of the IPL without breaking much of a sweat. Let’s consider what it would take to export and market cricket to the US. Most of the boxes already come pre-checked.

The popularity of the game is already evident, even if it's niche. Given a large base of potential players, developing homegrown talent from that immigrant population shouldn’t be a problem. The money required for developing and marketing the game shouldn’t be a problem, and adopting top-of-the-line technology is also achievable.

There are hundreds of suitable stadiums (including entirely enclosed indoor stadia) that could easily be converted to play cricket, particularly with the use of drop-in pitches. Moreover, due to the US’ continental size, it is possible to find suitable weather to play cricket somewhere or another for all 12 months. Indeed, the state of Texas is notably such a location.