Cartesi’s Rebranding Is Opening The Door To Blockchain, Mainstream And Decentralization
Disclaimer: The text below is a press release that was not written by Cryptonews.com.
Singapore, Singapore, 7th March, 2022, Chainwire
Cartesi's overall brand identity has been refreshed to match the company's new strategy and promise. The new visual language, brandline, pay-off, photography, and videos demonstrate how The Blockchain OS should be an inclusive platform, a home for next-generation applications, and a home for what's next.
How do you transform a brand founded on complex technology for tech insiders into a brand that is open and accessible to individuals of all backgrounds? That was the problem Cartesi faced with their rebranding in 2022. Cartesi led the push by blending a newer, more appealing style with a strong brandline: The Blockchain OS. Cartesi views the OS as a catalyst for empowerment, bringing blockchain possibilities to the public and paving the way for a better, fairer future. They’re inviting people to come into a new home - a progressive place that is welcoming, warm and hopefully inspiring to those that join. The new brand tag is, therefore, Home to what’s next.The new brand uses balanced colors - colder blues with warmer yellows - and contrasting messages to make reference to the fact that it’s better when you’re inside our home, meeting like-minded people who are already embracing the opportunities Cartesi is creating. The logo and typefaces have been updated too to reflect a more accessible offering in this sector. Less cold, more warmth. The new photography style always focuses on interesting things happening on the inside, designed to intrigue and call out to those who might benefit from a new place to call home. A place where they will certainly feel a sense of belonging.
The Blockchain OS
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