Catwalk goes canine in this festival season pet gala
quick-commerce frenzy, fashion products for dogs and cats are carving a spot in people’s festive season shopping budgets.
Sales of pet fashion products have doubled this festive season compared to business as usual, with quick-commerce and ecommerce platforms pushing more pet parents to explore festive-themed offerings for their beloved animals, industry executives said.
On Sunday, Blinkit chief executive Albinder Dhindsa introduced a series of festival-focused pet products, including kurtas and lehengas, under the name ‘Diwali with Pets’.
“We’ve got some cool new products for your pets too this Diwali. There’s sherwani, kurta, lehenga for dogs for their festive look, earmuffs to keep them relaxed and Diwali treats (with no added sugar) too on Blinkit!,” he wrote on X.
Aman Tekriwal, cofounder of Bengaluru-based pet care startup Supertails, said the company has begun delivering pet products within two hours of ordering by partnering with hyperlocal delivery startups like Zippee, which he believes will enhance the brand's customer experience and retention. Supertails had raised around $15 million in funding from RPSG Capital Ventures in February.
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