Celebrities ring in weddings with media deals, videos, sponsorships
₹1.5 crore to ₹10 crore. “Celebrities figure that they are popular faces and ensure enough publicity for these events that are clearly not intended to be private.
There can be content created around the wedding such as pictures, video footage or songs and can extend even to a movie, music album or documentary. The advantage is that the cost of production, technically, is negligible," Saurabh Uboweja, managing partner at BOD (Brands of Desire) Consulting, a management consultancy firm said.
At the same time, key expenses such as the venue or destination, photographers and videographers, apparel and jewellery often either come with significant discounts or as part of barter deals where the company can publicize having worked on the wedding on their social media. Their strategy, inspired by trends from Hollywood, revolves around securing exclusive rights to wedding content, leveraging fan curiosity, and using the event to boost engagement, website traffic, and overall performance metrics, according to Mitesh Kothari, co-founder and chief creative officer at digital agency White Rivers Media.
Celebrity weddings present diverse monetization opportunities, including broadcast and photo rights, exclusive interviews, merchandise, and more, with rates varying widely based on factors like celebrity status and media demand, spanning from thousands to millions of dollars, said Sushmita Sinha, associate director, key accounts at TheSmallBigIdea, a digital and social media marketing agency. These rates are subject to individual negotiation and market conditions, offering flexible and lucrative revenue options for celebrities.
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